Tiffany & Co. reopens NYC flagship as 'The Landmark'

Tiffany & Co. announced on Thursday plans to reopen its newly transformed Manhattan flagship on 57th Street and Fifth Avenue, this month.

Dubbed 'The Landmark', the flagship introduces a new Tiffany & Co. characterized by custom artwork, never-before-seen jewels and immersive displays. 

Architect Peter Marino reimagined the interior architecture, while OMA New York, led by Shohei Shigematsu, spearheaded the renovation of the building’s core and circulation infrastructure as well as the addition of a new three-story above the existing building. 

The renovation, which is the first holistic renovation of the store since it opened its doors in 1940, pays homage to the building’s original structure. Its classic façade was simply refurbished, while its interior was completely reimagined. 

Upon entering the new store, clients will discover an expansive main floor of jewellery cases illuminated by an innovative take on a skylight that spans nearly the room’s entire length. They will also be immersed in iconic New York City scenery through video walls that project views of Central Park and the Manhattan skyline when turned on and serve as mirrors when turned off. 

At the heart of the store is a sculptural spiral staircase with undulating transparent balustrades adorned with rock crystal. Completing the space is nearly 40 artworks, including never-before-seen Tiffany-commissioned pieces, by renowned artists like Damien Hirst, Julian Schnabel, Rashid Johnson, Anna Weyant and Daniel Arsham. 

Beyond shopping, The Blue Box Cafe by Daniel Boulud offers a unique take on Tiffany’s coveted dining experience, while dedicated museum and exhibition spaces on floors 8 and 9 will offer a rotation of compelling concepts and unique storytelling experiences. 

“The reopening of the iconic Fifth Avenue Landmark is a major milestone for our House. Symbolic of a new era for Tiffany & Co., the Landmark is much more than a jewelry store— it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design. It sets a new bar for luxury retail on a global scale,” said Anthony Ledru, president and chief executive officer, Tiffany & Co. 

To commemorate the reopening of the store, Tiffany & Co. is also set to debut a range of exclusive designs and one-of-a-kind creations, spanning fashion and home objects.