Gen Z Is Bringing Around a '70s Fashion Revival Thanks to Daisy Jones & the Six

I'm entering my cool-girl era this spring, and it's all thanks to Daisy Jones & the Six. The Amazon Prime Video series is all anyone has been taking about as of late, and it's not hard to see why. It's a stylish escape to the '70s, the golden era of chic fringe jackets and rock and roll. Sign me up.

If you're not up to speed, the show, starring Riley Keough and Sam Claflin, follows a fictional band and their struggles in keeping their relationships and careers alive. As a massive Fleetwood Mac fan, I knew I would love the show ages before it came out after reading the adaption's source material book by Taylor Jenkins Reid. What I didn't expect is that my boyfriend (who's into rap music and computer coding) would be glued to the screen with me. 

The show has the ability to suck anyone in, and thanks to it's gripping storyline, I've basically convinced everyone I know to watch the show—stylish crowd or otherwise. The biggest draw for convincing my fashion friends to watch the show though? How rich the costuming is.

Who What Wear spoke to costume designer Denise Wingate, who was behind some of the most iconic looks in the show, notably worn by the star-studded lineup of female characters portrayed by Keough, Suki Waterhouse, and Camila Morrone. If the Daisy Jones & the Six fashion mood board taught me anything, it's that cool girls aren't just defined by how luxe their tapestry coats and oversize glasses are—it's about how they embrace their personal style over and over again. 

Over the last few months, I've been seeing an inkling of Gen Z embracing '70s style aesthetics. Perhaps it's remnants of viral, pandemic-era video of skateboarder Dogg Face vibing out to Fleetwood Mac's 1977 hit "Dreams." Or maybe it's the surge of TikTok videos suggesting that 2023 festival fashion will include giant capes, cowboy boots, and psychedelic elements so heavily found throughout the '70s. Either way, I'm here for it, and so is Gen Z. Frankly, they've been playing into it for a while.