GIVE YOUR SUMMER RETRO FLAVOR WITH ADIDAS ADICOLOR 70S

adidas has found a very successful niche within the world of sportswear. While the Three Stripes still produces some of the best cutting-edge performance technologies like Ultraboost and 4DFWD, its specialty right now is its vintage angle. Collaborations like adidas x Wales Bonner or adidas x Gucci have cemented the brand as the go-to for ‘70s-leaning sportswear; if you didn’t already know, that was the golden age.

Big collars, lightweight kicks, and repeating patterns aplenty, adidas’ archive forms a strong foundation for partners to rework into something more luxurious and fashion-forward. But even without the help of names like Wales Bonner or Gucci, adidas offers up some seriously attractive retro sportswear. The adidas Adicolor 70s collection just dropped, and it's worth shopping in time for summer.

If you love the aesthetic of adidas’ fan-favorite collaborations but didn’t enjoy the price tags so much or didn’t manage to get there in time, the adidas Adicolor 70s collection is the ideal replacement.