Red Run launches in Harvey Nichols, Flannels, opens two pop-ups for SS23 line

Add to that, it will also be opening two pop up stores on 26-28 May in Victoria Gate, Leeds, and on 3-4 June in Upper Mall, Birmingham.

The moves are linked to coincide with the launch of the brand’s SS23 collection, Azalea. The new line draws inspiration “from the colourful and fast-paced world of motor cross racing”, with a 20-piece collection.

Pieces include printed sweaters, lightweight running shorts and supportive cycling shorts, and a waterproof, windproof jacket “that will work for both sports and all summer festivals”, it said. Prices range from £45 for a workout vest to £170 for the waterproof jacket.

The BCI cotton used in Red Run’s collections uses sustainable farming practices that reduce water usage, minimise the use of harmful pesticides and fertilisers, all while promoting fair labour practices.

Megan Kimmance, Creative Director and co-founder of Red Run, said its very specific visual aesthetic is “our point of difference. Seasonal collections will always be bold and vibrant inspired by seasonal trends featuring various fabrics and Azalea is no exception. I have used this collection to be more experimental than ever, introducing new styles, fabrics and silhouettes”.

She also said it’s “a step above active streetwear as we know it and is more adaptable than previous Red Run collections. For example, the technical pull trousers are a total game changer – they can be styled with a heeled sandal as well as a vibrant sneaker.”