Quiet Luxury: The Latest Aesthetic to Take Over Designer Fashion

In 2022, the buzz phrase that permeated the fashion space was "dopamine dressing," named for its mood-boosting effect that included a palette of bright colors such as Valentino Pink PP, nostalgic Y2K pieces from the early aughts, and an overall attitude of joyful dressing. Moving into 2023, brands are returning to simplicity and restraint through "quiet luxury" designs—elevated everyday essentials and pared-back pieces that evoke a sense of understated polish. The S/S 23 collections from designers such as The Row, Ferragamo, and Bottega Veneta embody this mood with pieces like logoless bags, sophisticated outerwear, and sleek crocodile-embossed footwear that feel simultaneously subtle and elegant. 

Though framed as luxury, this movement doesn't necessarily correspond to high designer price points. Rather, this direction in fashion reflects the shift we're seeing in shopping habits that are more considered, with quality over quantity and long-term investment purchases top of mind. This can mean anything from finding an affordable vintage piece with a high level of craftsmanship to making a smart investment in a designer bag with a low cost per wear—all with discreet designs that are less recognizable than the logomania items of years past. Ahead, see how quiet luxury is impacting the runways and wardrobes of the fashion set and the key buys of the season.

Understated elegance is a common thread we're seeing play out in the spring/summer 2023 collections. It was executed on the runways at Khaite and Prada with luxe textiles, such as satin, that lend a sense of easy sophistication to looks.

Logoless Bags

Major logo-heavy It bags have been losing steam on the runways. Instead, we're seeing logoless bags that are more low-key. Even though they don't have any brand logos, many are finished with signature hardware and finishes that made them the ultimate "if you know, you know" pieces. A style to watch this season is the Bottega Veneta Pipe bag—a just-released piece from Matthieu Blazy that is free of logos but designed with the house's Intreccio weave, making it recognizable to those in the know.