Elwood Clothing relaunches with first store in Los Angeles' Arts District

The Elwood brand has a long history. Founded in 1996 by Palmer Brown, pro skater Sal Barbier and Luciano Mor, Elwood was a success in its early days, with distribution in the United States, Europe, Japan and Canada, before being caught up in the inexperience of its founders who put an end to their business a few years later.

Relaunched in 2008 in San Diego, Elwood found with its founder Palmer Brown a second youth, developed its own materials, was interested in denim, organic materials, but the commercial success did not come. 

Taken over during the 2020 pandemic by Jackson Wirht, owner and CEO, and with creative director Justin Saul, Elwood has been relaunched around a small team, and completely changes the direction of the brand's style. Obsessed with vintage clothing, the new team imagines collections of basic pieces, tees, sweatshirts, crewnecks, pants, jackets, all washed and presented with vintage effects.