Karen Millen in Emily-London collab

Boohoo Group-owned Karen Millen said the offer showcases both vintage-inspired designs and fashion-forward details, launching as wedding and summer events season gets under way with the British weather turning warmer just in time.

Emily Baxendale trained with the Royal Milliner before founding Emily-London in 2014 and has built a business with a strong following among royals, celebrities, designers and fashion stylists, with her headpieces being featured in publications such as British Vogue, Forbes, Vanity Fair and Tatler.

Given that Emily-London pieces regularly sell for £500+ and sometimes for over £1,000, the pricing of the offer at £59 to £269 is likely to prove appealing.

Since being taken over by Boohoo Group, Karen Millen has made a feature of collaborations and particularly so post-pandemic as demand for the occasion and careerwear in which it specialises has risen.

Interestingly, its most recent collab before this one was with the label’s founder, Karen Millen herself. 

Having retired after selling her brand almost 20 years ago (for which she personally received £35 million) and facing a number of ups and downs (including bankruptcy), she was enticed back to create a collection called the Founder that retailed between £80 and £399.