Chanel opens Battersea beauty and eyewear boutique

The company said the design of the store “pays homage to the legendary London landmark”, with the interior features having been customised “to showcase the heritage of the building”.

That means original columns that are visible and integrated into the design of the boutique, and a custom art deco-style luminaire that has been “created to celebrate the style of the building and illuminate the central make-up table”.

It’s a sizeable space and on entering, visitors will see the bespoke, interactive make-up table that’s flanked by fragrance and skincare on either side. The company said it “allows for a fluid Chanel discovery to meet the clients’ every need, including the Virtual Try On screens”.

These screens are a key part of the experience, allowing people to create virtual full looks from lips, eyes and nails. And if they want to dive deeper, for a private one-to-one makeup experience, there are also two make-up stations to the right of the boutique.