From inspiration to production: how do fashion brands create their collections?

The background article This is how a fashion brand's collection is created explores the process of creating a fashion brand's collection, providing an insider's perspective on the various stages involved. explores the process of creating a fashion brand's collection, providing an insider's perspective on the various stages involved. It discusses the initial stages of inspiration and research, followed by design, fabric sourcing, patternmaking, and sample production. The article emphasises collaboration between designers, experts, and manufacturers, as well as the involvement of buyers and merchandisers. Once the samples are finalised, the brand prepares for production, considering factors like cost, quantity, and manufacturing deadlines. Marketing and branding strategies are also discussed while highlighting the significance and excitement of presenting the collection through runway shows, lookbooks, and social media campaigns. Overall, the article explores the creative and collaborative journey of transforming ideas into tangible fashion pieces.