Rue21 names new chief customer officer

Upclose, Mattson will play a pivotal role in the company's merchandising, planning, and marketing operations. She will oversee Rue21's omnichannel strategy and upcoming marketing campaigns to support the company's "efforts in being the most relevant fast fashion retailer in the country," according to a press release.

​"Karlyn's industry leadership and dedication to customer needs is perfectly aligned with our mission at rue21," said Josh Burris, President and CEO of Rue21.

"Her unique background will be invaluable as we continue to cultivate our commitment to building the most relevant and mainstream fashion destination. We are thrilled to have Karlyn join the rue21 family."

With over 25 years of experience at global retailers including Target, Amazon, Macy's, and most recently GNC, Mattson will help bolster the Pittsburgh-based brand's personalized approach to understanding, meeting, and exceeding shoppers' needs.

"​I am incredibly excited to join the Rue21 team," said Mattson. "Their dedication to being a relevant, authentic, and affordable fashion destination resonates with my passion for enhancing the customer experience. I'm looking forward to working alongside the team to help carry out Rue21's mission of offering accessible fashion for all."

In March, the affordable fashion retailer the appointment of Josh Burris as its chief executive officer and member of the board.