New Watches of Switzerland Westfield showroom features Rolex room

The new showroom, relocated into a larger space, features a dedicated Rolex room with dual entrance, displaying the latest collections from the Swiss watchmaker. 

The showroom features “elegant and modern interiors,” we’re told, with a focus on natural materials and textures. This includes a contemporary interior fusing rich tones of walnut, leather, marble, and striated limestone with the internationally identifiable Rolex green tones.

The Rolex room being added underlines the importance of the watches segment these days and how UK consumers are increasingly prepared to invest in the most ultra-luxury brands.

As well as that, the new showroom also features branded areas for other leading watch brands, including Tudor, Hublot, IWC, TAG Heuer, Panerai, and Longines. 

Each brand has its own dedicated space, allowing clients to explore the latest collections and learn more about the history and heritage of the labels. Launches on show include the Tudor Black Bay 54, the first-to-market Panerai Radiomir and the anniversary Carrera from Tag Heuer.

Craig Bolton, president of the Watches of Switzerland Group UK and Europe, said: “Westfield Stratford City… is a fantastic location, and we are excited to be able to offer our clients the best environment to in which to enjoy the watch retail experience. The new Rolex room is particularly exciting, and we are confident that clients will love exploring the latest collections from this iconic brand.”