Joe Browns opens first new store in four years

Its debut franchised store is its first new location for four years. It measures 2,500 sq ft store in the town’s Queens Square, Joe Browns Bowness will showcase womenswear, menswear and homewares.

Opening on 10 June, the store features a “bright, eclectic and contemporary shop fit… in a standout style, complete with a centrepiece chandelier”.

The brand’s collection features hand-picked edits, “packed with personality and remarkable finishing touches” and said its most coveted lines include womenswear offering boho styles, signature prints and florals alongside the upmarket ‘Boutique’ brand offering rich fabrics, textiles and finishes.

The opening is the first franchise store for Joe Browns, which has partnered with retail entrepreneurs Adrian and Julie North.

Joe Browns’ CEO Peter Alecock said: “The lakes are one of the UK’s most remarkable areas, so where better to open one of the UK’s most remarkable stores?  It’s a fantastic location to showcase our exciting, colourful and engaging clothing and homewares. Bowness will stock the very best we have to offer and is the first of our franchise partnerships, so we can’t wait to welcome in all our new shoppers.”

Adrian North added: “In a time of homogenous high streets we are delighted to be working with a truly adventurous brand that has the vision and courage to step outside convention.

“Using our 33 years retail experience and working closely with Joe Browns wonderful team we have created our most ambitious store ever, full of colourful surprises in keeping with a brand that brings excitement back into fashion and shopping.”

Despite the ongoing cost of living crisis, Joe Browns said it has recorded “significant growth”, recently celebrating its strongest year to date, with sales leaping by almost 21% and profits up 7.8%.

It’s currently searching for sites for 10 new stores across the UK.