Selena Gomez's Rare Beauty to launch in India with Sephora

“I love seeing how people all over the world use the products,” Gomez told Vogue India ahead of her brand’s India launch. “I can’t wait to see what everyone’s favourites are. I’ve seen a lot of requests for Soft Pinch Tinted Lip Oil, so I’m excited for it to arrive.”

 

Rare Beauty retails a wide range of products including foundations, blush, bronzer sticks, eyeshadows, lipglosses, and eyeliners among others. The brand’s products are designed to be easy to open to cater to differently abled people and its minimalistic packaging is designed to suggest a practical approach to beauty. 

“Inclusivity and self-acceptance are core values of everything we do,” said Gomez. “We want Rare Beauty to be a safe space for everyone to embrace what makes them unique. We work to make real changes in the beauty industry by using makeup to break down unrealistic standards of perfection, promote self-love, and address mental health struggles. We do this by speaking directly to the mental health crisis that young people are facing today and breaking that stigma.”