Reiss launches follow-up Oliver Cheshire Ché collection

It has just launched a second collab with the brand “inspired by the summertime feel of chateau stays”.

The collection includes matching jersey sweat sets and swim shorts with coordinating shirts, for “the ultimate holiday wardrobe”.

It’s interesting that Reiss has been experimenting with colour a lot more in recent seasons, moving beyond its signature neutrals palette.

And for this collection it has continued this direction with “a more progressive palette and bolder prints”, including the 'Como' print, a bespoke design commissioned and hand-drawn by a Reiss manufacturing partner in Lake Como, Italy. 

Both brands’ signature details, such as the Cuban collar shirts and knits for which Reiss is known and Ché’s hallmark stripe detailing can be seen throughout. 

There are also plenty of recycled materials, such as the 100% recycled nylon regenerated from waste yarns and fabric, which has been used across the swim shorts.  

Reiss said it’s also “pushing more boundaries” with its new designs.

Its Menswear Director, Alex Field, said: “As brands, we have leant on each other’s strengths and expertise to create improved offerings.”