Spring is all about maxi dresses, according to Retviews

With the arrival of higher temperatures, summer clothing is making a strong resurgence in the market. Shorts lead the pack with a substantial 39% increase, closely followed by jumpsuits at 32%. The demand for polos, dresses, and shirts has risen by 25%, while skirts have experienced a 20% growth. As the sun sets with warm and vibrant shades, the top three most utilized colors are yellow, pink, and orange. They are closely trailed by purple, blue, and beige, which has enjoyed a prominent position in colour palettes throughout the year.

In spring 2023, the market preferred bermuda shorts (63%) over regular shorts (37%). However, Zara and Mango have taken the opposite approach, with regular shorts (61%) taking precedence over bermuda shorts (39%) in their collections.

The rest of the study compares the material and style trends of Zara and Mango with the overall market over the past two years. The findings reveal a consistent trend in dress lengths from 2022 to 2023: the mini dress is losing ground, while the maxi dress is gaining popularity, and the midi dress remains stable. This evolution is most noticeable at Zara, where the maxi dress experienced a growth of over 20% between the two seasons, accompanied by a 35% decline in the popularity of the mini dress.