Loop Generation opens Mini Loop pre-owned kidswear store

It has opened Mini Loop in London’s Chelsea to make the most of rising interesting in pre-owned luxury designer baby and kidswear.

Loop Generation opened its first store — also in Chelsea — last year, offering women’s and menswear. That move followed investment from fashion entrepreneurs Touker Suleyman (owner of Hawes & Curtis and Ghost) and Tom Singh (founder of New Look). 

Just over a year later, the new location includes labels such as Baby Dior, Bonpoint, Burberry, Chloé, Dolce & Gabbana, Fendi, Gucci, Jacadi, Loro Piana, Moncler and Ralph Lauren. 

And the store is as much about experiences as product as young visitors turning up with their parents get to watch vintage cartoons including Tom & Jerry and Scooby-Doo on old-school monitors. 

The store is at 303 Brompton Road, next door to Loop Generation’s main location, and claims to be the first London store offering high-end pre-loved luxury items for babies and kids. 

The authenticated resale platform was founded by Ewa Kozieja and Piotr Krzymowski in 2019 with an aim to help solve the problem of the estimated £30 billion worth of unworn clothing hanging in UK wardrobes.