Cosmoprof North America returns for 20th edition

Set to take place at the Las Vegas Convention Center (LVCC), from July 11 to 13, the event has established a reputation for connecting brands with top retailers, distributors, suppliers, and media professionals, and is expected to attract 44% of first-time attendees at its upcoming edition. 

The event will kick off with a 20th Anniversary Soiree, hosted on the first day of the event, to celebrate two decades of bringing the beauty industry together and will feature a presentation of the Cosmoprof North America & Cosmopack North America Awards winners.

In particular, Cosmoprof will feature finished products for retail in categories spanning Hair Care, Skin Care & Makeup, and Nails in addition to Country Pavilions and special areas, including Discover Beauty, Discover Beauty Spotlights, Discover Black-Owned Beauty, Discover Green, and The Beauty Vanities.

"We are proud of our exclusive programs, such as Country Pavilions, which are supported by foreign governments (such as Italy and South Korea), who recognize the importance of creating exposure for their brands in the U.S.," said Enrico Zannini, general manager of BolognaFiere Cosmoprof. 

Attendees can also look forward to CosmoTalks, which features a series of seminars and panels on various topics in the beauty industry. Likewise, free for attendees and exhibitors alike is the CosmoTalks panel 'The Evolution of Influencer Marketing on Social'. 

Lastly, Entrepreneur Academy will offer workshops for budding beauty entrepreneurs, while Cosmopack Education will offer complimentary sessions exclusively on the beauty supply chain.

"The professional beauty space is growing and innovating like never before," added Nina Daily, executive director of the Professional Beauty Association, "and Cosmoprof North America allows leading brands the prime opportunity to pave the future for the beauty industry as a whole."