It’s clear from these confessions that LE SSERAFIM is bringing a new level of honesty to their fans (the growing legion named FEARNOT). Of course, their hard work and beyond-their-years talents are enough to turn casual viewers into admirers, but it is th

When walking down the streets of New York City, it won't take long before you spot an outfit by Danielle Guizio. The designer launched her eponymous line in 2014, and has since been worn by the likes of Bella Hadid, Kylie and Kendall Jenner, Hailey Bieber, and even Lady Gaga. While many young designers might feel intimidated about diving head-first into the fashion industry, that wasn’t the case for Guizio. “It's kind of crazy. I feel almost more scared now,” she says. But at the time, she recalls, “I was at the point where I had nothing to lose.” 

Guizio started her brand with about $400 in savings. “I was working retail, and I had just been saving money. I would just stuff the cash away like in the drawers of my childhood bedroom. At the time, $400 sounded like a lot!” she recalls.

She started by creating a collection of custom graphic T-shirts from the basement of her childhood home in New Jersey. A friend who worked at Nylon magazine encouraged her to get into fashion, but the question was how exactly. One night as they talked, Guizio realized she wanted to start her own collection. "That’s when I said I wanted to start a brand, specifically with graphic tees, because my mind operates digitally,” she says. 

The duo sat down and created her website that same night. Soon after, Guizio started manufacturing her designs. “I found a little shop in my town that I had driven by a few times, and I basically walked in there and said, ‘This is all I have to spend. Please print these t-shirts!’ and I just started negotiating with them.”

The rest, as they say, is history: Kylie Jenner wore one of her pieces from that very collection. "I had just started my brand, and I was on Vine and Twitter all the time, and my phone started blowing up. Her first thought was, “Oh my fucking god, is this happening?” Her second was to check the website to make sure everything was still working. “As a business owner, when momentum is there, you have to think about how you can sustain it,” she says. “Like ordering more inventory as those big moments happen.”