Chinese Stars Return to Fashion Calendar En Masse

Influencers, buyers and the press also came out of China after three years and took up big — and key — spaces at the shows.

PARIS — With China reopened from Jan. 8, Chinese stars, influencers, buyers and the press returned to the fashion calendar en masse this season.

While New York and London fashion weeks didn’t see many appearances, their presence was certainly felt in Milan and Paris. It’s estimated that more than 30 editors from China came to Paris, and almost all the top-tier influencers were present, such as Thomas Ye, professionally known as Gogoboi; Mr. Bags Tao Liang; Anny Fan, and Yuyu Zhangzou.

The Chinese stars came out in full force too. At Gucci, brand ambassador and singer Chris Lee sat next to François-Henri Pinault, Kering group chairman and chief executive officer, and his wife Salma Hayek, while Chinese actor Xiao Zhan, who’s known for having an army of dedicated fans in China, was chatting with Gucci CEO Marco Bizzarri, who sat next to him at the show.