Claire's and V Magazine debut second issue of Mini V

Global fashion brand Claire’s and V Magazine celebrate the launch of the second issue of Mini V, the newest and youngest-skewing edition of the V editorial family. The partnership with Mini V is one of several touchpoints for the brand to highlight the voices of the generation, while allowing Claire's to support its purpose of self-expression. Throughout the year, Claire’s will be launching several projects featuring loyalty program members and brand ambassadors, continuing to amplify the voices of Gen Z and Gen Alpha.

For the latest issue of Mini V, Claire’s engaged young people near and dear to the brand to become part of the creative process. For Claire’s portion of Mini V, the brand focused on combining visual style with a journal of the thought-provoking perspectives, challenges, and a celebration of what’s important to this generation. The issue features editorial essays penned by two young women, one of whom is a Claire’s loyalty member who shares her personal story about staying true to our most authentic selves, even when it means going against the grain of the trends that society promotes. Both are also participating in an upcoming Claire’s content series launching next month. One of the featured coverstar models, Lourdes Pereira, who is a Claire’s brand ambassador and a Native American activist, also contributed to the editorial voice through an essay that focuses on her insights surrounding the significance of indigenous fashion.

This edition of Mini V is very special. We really wanted to give it back to our consumers to share what is on their minds, providing a platform where they can express themselves and the topics most important to them - like self-love, friendships, and life’s challenges - freely and fearlessly. I’m very grateful for the talent of the Mini V staff and for Nicola Formichetti for inspiring and elevating these young voices in such an honest and real fashion.

The second issue of Mini V is a documentation of the current moment in youth culture; its creativity, its diversity, its progression from what came before. The shoots and written pieces in this publication highlight both the emerging talents and permeating ideas (or concerns) of a generation, and the print magazine forever immortalizes this often challenging yet beautiful moment in time and culture.