Harrogate Fashion Week adds extra day

Growing demand from both exhibitors and buyers has seen Harrogate Fashion Week’s summer edition extended to now open across three full days (Sunday 30 July to Tuesday 1 August) at Harrogate Convention Centre.

And that increased support means the event “is now a major player in the fashion trade calendar”, including “the largest collection of womenswear brands under one roof, a substantial amount of special occasion wear, a great footwear offering and increasingly more accessory brands”, according to organisers Wendy Adams and Sarah Moody. 

The extension comes as trade shows bounce back strongly from the devastation of the pandemic. There had been concerns that with the industry having discovered the convenience of digital buying and with travel budgets often being cut, trade shows might struggle to return to their former strength. But this doesn’t seem to have happened.

“We are already receiving enquiries from boutiques all over the UK who want information on the show as they will be visiting for the first time this season,” they added.
 
Adams also confirmed that over 90% of exhibitors had rebooked their stands after the February event, including Foil, Pomodoro, Lizabella, Marble, Sahara, Bariloche, Dolcezza and Rino & Pelle.
 
The SS24 show will see the special occasion brands out in force, launching their new collections which include John Charles, Gabriela Sanchez, Fely Campo, Veromia and Irresistible.    
 
Although the show historically has been a little short on accessories, this is expected to change in July with new brands already confirmed including Suzie Blue, Eliza Gracious and Envy jewellery.
 
There will also be an increased selection of shoe brands include Lotus, Loretta Vitale, Bagatt and Emis.