STAUD LAUNCHES BRIDAL — AND EACH PIECE IS $900 OR LESS

Staud has long been a favorite for weddings — for the recently-engaged, for guests, for bridesmaids that don't want to look too... bridesmaid-y. Founder Sarah Staudinger also had one of the buzziest Vogue weddings in recent memory, culminating in a custom gown by her brand. But bridal and bridal-adjacent attire has always been something that customers carved out for themselves among its existing offering, mixing and matching Wells and Irie dresses with customized Moon bags to suit their needs. Staud has been paying attention, and it's responding in kind.

On Wednesday, the brand introduces its official venture into the category, Staud Bride. The debut collection "was inspired by weddings throughout history that still feel both timeless and relevant for today," Staudinger shares via e-mail. "I wanted to evoke that same emotion in the clothes themselves and expand the world of Staud. It's always fun to be able to dress our girl for another day in her life."