Key UK fashion brands make canopyStyle eco pledge

Earth Week (running up to 22 April) sees a host of UK fashion brands marking the occasion by committing to ensure their “viscose supply chain is free of vital forests" by joining the non-profit CanopyStyle initiative.

These include Hobbs, N Brown, Phase Eight, SeaSalt, Whistles Inside Story and The Children’s Place. They join hundreds of like-minded global brands committed to shifting their sourcing towards lower-impact, low-carbon and circular next-gen alternatives “to preserve climate-critical forests and save the species that inhabit them”.

With the addition of these brands, the CanopyStyle initiative now comprises 535 fashion brands and retailers – collectively worth over $889 billion in annual revenue. 

“Today’s signatories are united in ensuring their textiles like viscose/rayon/lyocell and paper packaging don’t come from the world’s ancient and Eendangered forests,” CanopyStyle said.

Nicole Rycroft, founder and Executive Director of Canopy added that the brands are working with it “and their peers to scale low-carbon next-gen alternatives made from recycled clothing, agricultural residues, and other innovative alternatives to climate-critical forests. The viscose supply chain is currently responsible for the logging of 300 million trees annually.

“The purchasing power and breadth of companies committed to CanopyStyle sends a strong message to suppliers, governments, and investors: It’s time to leave ‘take, make, waste' supply chains back in the 20th century.”