Met Gala impact on search and sales continues weeks after event

New data from resale giant Vestiaire Collective showed that as of Monday this week, global sales of Karl Lagerfeld’s namesake brand were up 48% month on month.

Traffic to the brand has been elevated ever since the event with that 48% spike having also been seen in the days immediately following the Met Gala for which Lagerfeld and his legacy were the theme.

Meanwhile, global sales for Chloé (a brand that Lagerfeld once creatively directed) are running 26% higher (and were up 72% in the immediate aftermath of the event), while Fendi sales are still 6% up, having spiked 35% in the days after the Gala.

It’s interesting too that Miu Miu and Valentino, popular red carpet labels, also seem to have benefited from the Met effect. Miu Miu sales rose 17% in the days after the Gala but are now up 36% month on month. 

And Valentino’s global sales rose 15% in the immediate aftermath with global searches for the label now running 23% higher.

It’s particularly interesting that Vestiaire Collective specifically is seeing this activity given its focus on vintage and pre-owned. 

Anyone trying to find pieces from Lagerfeld’s own back catalogue is likely to start their search on sites such as this (as well as on eBay and other pre-pwned specialists). In fact, back in January, Vestiaire Collective actually sold the exact Lagerfeld-designed Chloé violin dress that Margaret Zhang wore on the Met red carpet this month. 

So chances are that future Met Galas could also see elevated activity on resale sites.

Meanwhile, search facilitator Stylight has also seen search activity taking off not due to the Met Gala red carpet but to its after-parties that endorsed the see-through dress trend.

It had already seen activity rising pre-Gala, and this was boosted by celebs such as Olivia Wilde, Karlie Kloss, Gigi Hadid, Paloma Elsesser, and Kendall Jenner, among others, wearing sheer looks following the main red carpet reveal.