Authentic Brands partners with Aldo for Brooks Brothers accessories expansion

The new footwear, bags and small leather goods lines will draw inspiration from Brooks Brothers’ DNA, "offering a versatile and timeless aesthetic," according a press release from parent company, Authentic.

“The partnership with the Aldo Group furthers Authentic’s mission to strategically align Brooks Brothers with category leaders whose expertise reinforces the brand’s positioning,” said Jarrod Weber, group president lifestyle, chief brand officer at Authentic. “In partnership with the Aldo Group, we will build upon the brand’s storied legacy with uniquely designed products that complement the brand’s elevated offerings.”

The new Brooks Brothers men’s collections will launch in stores in February 2024 and will be distributed in select department stores, specialty retailers, Brooks Brothers stores and e-commerce in the U.S. and Canada.

 

“We are excited to continue our strategic partnership with Authentic. This relationship will help unlock the full possibilities of the Brooks Brothers brand in the footwear and bags categories – pulling from their deep heritage while combining fresh and creative ideas,” said Jonathan Frankel, president Aldo product services at the Aldo Group.

Headquartered in New York, Authentic Brands Group is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 40 lifestyle, entertainment and media brands, including David Beckham, Sports Illustrated, Reebok, Barneys New York, Ted Baker, VInce, Hervé Léger, Nautica and Juicy Couture, among others.

Earlier this month, ​​Authentic announced it had acquired the intellectual property of rain boots specialist Hunter, and named two key partners for the UK/Europe and the U.S.