080 Barcelona Fashion Connect adds swimwear to its offering

The 080 Barcelona Fashion showroom, known as 080 Barcelona Fashion Connect, is set to return on April 27 in digital format, serving as a precursor to the Catalan runway event. For this edition, the showroom will introduce swimwear collections to its lineup.

The trade event, organised by the Catalan Fashion Cluster (Modacc) with the support of the Department of Enterprise and Labor of the Catalan Government, will retain its television show format. The twenty participating brands will showcase their collections and designs in 15-minute presentations and have the opportunity to schedule meetings with agents, distributors, and buyers in attendance.

Moreover, the showroom platform will remain active for a month, allowing buyers from different time zones to easily access information and interact with participating brand. The organisers emphasised that this feature aims to promote cross-border connections and encourage global business opportunities.

The trade event will be showcasing a diverse range of brands including The Artelier, Baluard Barcelona, NKN Nekane, Escorpion, Estadoderuido, Bohodot, Belamer, Bad Habits, Lisa Lempp, Imarido, Calamoon, Lisa Ivarsson, Infinito Denim, Biba, Xantik, Sita Murt, Melé Beach and PAN.

"080 Barcelona Fashion Connect has become a reliable digital tool for international promotion. Every edition we welcome the participation of 50% new brands and over 140 agents and distributors from all over the world," said David García, director of Modacc. 

"The figures reveal that digital tools are indispensable commercial promotion instruments that are here to stay beyond the pandemic."