Hyve retail portfolio head Meadows adds new categories to her role

Events specialist Hyve Group has promoted Nicola Meadows to become its new Divisional Managing Director for the Retail, Manufacturing and Engineering Division. 

Meadows joined Hyve in August last year as Portfolio Director for Spring & Autumn Fair, soon adding fashion events Pure London and Scoop and Glee and to her remit while taking on leadership responsibility for the entire Retail portfolio.

CEO Hyve Mark Shashoua said: “During her time with us so far, Nicola has shown herself to be a strong and calm leader for her team and she is currently overseeing the rollout of Connect on the Spring and Autumn Fair portfolio. It's her connection with Hyve’s 'why' that really makes her the ideal candidate for this role. I am very much looking forward to working with her to maximise the portfolio's potential and create even more game-changing impact for our retail, manufacturing and engineering customer communities.”

Meadows added: “We are transforming the future of events with the launch of Connect at Spring & Autumn Fair, and our aim is to generate higher returns on investment for our exhibitors and an unrivalled return on time and experience for visitors across the entire division. It is our role to provide the best platforms to showcase great products and innovation as well as nurture the brands and retailers of the future to ensure continued business success.”